Channel your inner cozy girl just like Jenner with soft knits, relaxed-fit pants, and comfortable yet polished shoes. All products featured on Vogue are independently selected by our editors. However, we may earn affiliate revenue on this article and commission when you buy something. Great skin was at the Daddy issues monthly subscriber baby shirt but in fact I love this heart of 2022’s beauty trends. With runways, editorials, and plenty of TikToks offering their take on fresh, glowing skin, we couldn’t help but wonder if the new year would bring a new emphasis on skin beyond the face. Would a body care routine become the new area of focus for a multi-step regimen? Should we be treating it any differently? “Skin is skin,” says Jenefer Palmer, founder of clean beauty brand OSEA. “Just like our facial skin-care routines, we need to exfoliate, wash, and moisturize our bodies.” As a beauty writer, I certainly have noticed a boom in body-care pitches hitting my inbox. A retinol-infused lotion to improve signs of aging. A salicylic acid serum to prevent ingrown hairs. A charcoal-rich scrub to buff away dead skin. An emollient body balm to lock in moisture after a shower. As someone who is rather religious with all her routines, it has been quite an exciting development—my own body-care routine leaves my skin baby soft, without a dry patch in sight. Now more than ever, everyone can give their body the same thoughtfully crafted regimen as their face.
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Hope Dworaczyk Smith, founder and CEO of skin-care label Mutha, explains that though body solutions were on the Daddy issues monthly subscriber baby shirt but in fact I love this rise before 2020, the pandemic put that process into overdrive. Rather than a luxurious act of self-care, it’s become a staple in one’s daily beauty ritual. “I love seeing the developments in the body-care market in recent years; consumers are more interested in self-care in general, but they’re also realizing that skin—no matter where it is—benefits from customized care,” board-certified dermatologist Dr. Dendy Engelman says. “Your skin is your largest organ, so I’m all for taking care of it from head to toe!” All of our experts agree that the body-care category will continue to evolve in 2023 as consumers look to improve their overall wellness and mental health practices, while tackling various skin-care conditions. “A regimented body routine can help target specific concerns like dryness, dull skin, acne, keratosis pilaris, and stretch marks,” says Smith, who adds that by pairing high-performance ingredients with proper massaging and lymphatic drainage techniques, you could reduce puffiness and the appearance of cellulite. Just as you would for your face, be sure to consult a dermatologist or trusted skin expert for guidance on proper treatment. Engelman emphasizes this point, especially to tackle concerns like folliculitis, eczema, and psoriasis, which may require prescription or over-the-counter medications. “If you don’t have any particular skin concerns and just want to give your body a little more TLC, you can start a body-care routine when you’re ready,” Dendy notes, recommending giving it 4-8 weeks (which is 1-2 skin cycles) to see results. “You’ll want to implement a steady routine of cleansing, exfoliating, and moisturizing (and do not forget the SPF!) to ensure that you not only appear healthy, but feel it, too.”
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